A Message to Our Dear Customers

It is with heavy hearts that we announce the closure of our boutique.
What began as a simple dream between a mother and daughter — grew into something truly special. Every product we offered carried a piece of our story, designed to make you feel seen, confident, and cared for.
Unfortunately, as the cost of living continues to rise, we’ve reached a point where it’s no longer sustainable to keep our store open. I am also excited to be starting a family, and my focus is now shifting to this new chapter... ❤️
Thank you for supporting our journey and becoming part of our little fashion family.
With love, Selene Label

About Us

Our journey began with a shared love for timeless style—a mother and daughter creating something special together. Every piece we design is made with care, heart, and purpose, carrying a little piece of our story to you.
  • FREE SHIPPING

    Throughout New Zealand
  • 30 DAY RETURNS

    If our product does not meet your expectations, you can return it within 30 days upon receipt.
  • 10.000+ SATISFIED CUSTOMERS

    Setting the standard, always.
  • 24/7 SUPPORT

    Always here to help.